Customer engagement vs digital addiction

The risk of designing habit-forming products

The anti-UI: The light phone
  • 19% of that time is spent on Facebook
  • 12% of that time is spent on messaging / social / email

Wow, that’s a lot of customer engagement.

A new wave of social apps are competing for that mindshare. Slack, Instagram, and Snapchat, to name a few. Our lives are inundated with addictive apps. Community managers support user communities, doing whatever they can to encourage their users to binge on the platform. Anything to make their app a big hit.

Amy Jo Kim on Game Thinking
Snapchat dashboard: “It’s like crack”
Hooked by Nir Eyal
The light phone

We want people to love our products, but we don’t want anyone to get hurt.

More from me on digital addiction

Product design: Customer engagement vs digital addiction

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dave_sloan

Startups, Product Management, technology. Huge fan of functional democracy.